As a leading OEM/ODM ceramics supplier, Raylon Enterprise has over two decades of expertise transforming tableware from functional products into strong brand assets for global retailers such as Walmart, Kmart, ASDA, Big Lots and TJX etc.
Section 1: Riding the Wave of Global Market Trends
Explosive Market Growth: The global custom ceramic tableware market is projected to reach $7.8 billion by 2027 (CAGR 6.2%), driven by:
Foodservice Premiumization: 74% of restaurants now use branded tableware as experience enhancers
Cultural Commerce Boom: Social Media-Savvy Brand x IP Dining Collection
Raylon’s Strategic Response:
Cultural pattern development
Regional trend forecasting (e.g., Mediterranean minimalism vs. Asian maximalism)
1.2 The Green Imperative
Industry Shift: 68% of EU/US importers now mandate sustainable certifications (2023 ITC Survey)
Section 3: Core Manufacturing Excellence
3.1 Vertical Integration Advantage
End-to-End Control:
Raw Material Sourcing: Kaolin clay from certified mines
Precision Molding Glazing Firing Quality Control
Defect Rate: <0.3% vs industry average 2.1%
3.2 Customization Capability
Parameter Standard Offering Premium Upgrade
MOQ 1,000 pcs 500 pcs (select ranges)
Sampling Time 7-10 days 72-hour express
Color Matching Pantone Solid Coated Metallic/Fluorescent
Finishes Gloss/Matte Textured/Relief effects
Solid color, Decal, Handpainting, Reactive glazed, Pad printing, Embossed. etc.
Section 4: Delivering Tangible Client Value
4.1 Brand Amplification
Tableware as Media:
"A restaurant serving 200 daily covers generates 73,000+ brand impressions annually through custom tableware" - NRA Marketing Report
4.2 Cost Engineering
Volume Leverage:
30% clay cost reduction through 500-ton annual procurement
Shared mold program cuts development fees by 60%
Section 5: The Raylon Enterprise Difference
5.1 20 Years of Proven Excellence
Milestones:
Founded in 2002, achieved Walmart compliance certification, Launched eco-ceramic line for EU markets. Served 140+ clients across 26 countries
5.2 Global Partnership Ecosystem
Walmart • Kmart • ASDA • Big Lots • TJX • Target • Costco
Logistics Mastery: FOB/CIF/DDP/DAP expertise
Customs clearance in 18 key markets
Conclusion: Your Next Strategic Move
In today’s competitive tableware landscape, Raylon Enterprise delivers more than products – we provide brand transformation platforms. Backed by two decades of OEM/ODM excellence and trusted by the world’s largest retailers, we turn ceramic constraints into commercial advantages.
